Shakira’s latest fragrance, Dance, comes in a shapely anthropomorphic bottle that mimics the curves of the "Hips Don't Lie" singer’s own famous figure.
A new spot promoting the eu de toilette was debuted by Shakira via Twitter. In the commercial, the Colombia native belly dances alone on an oceanside dock, smiling and beckoning to viewers while her song “Addicted to You” plays.
“Make your body speak for you when you want to say something important,” says the advertising copy describing the fragrance on the Shakira Beauty website. “When you wish to express your emotions with more freedom. Dance is the party for the senses that you have been waiting for. Are you going to miss out?”
Dance is manufactured and marketed by the Spanish fashion and fragrance giant Puig. The company’s Shakira line also features five other fragrances designed to capture Shakira’s different moods, including one called Rock!, and Wild Elixir, billed as “the scent of adventure.”